![]() 256 is barely good enough for basic stuff but 600 would actually allow streaming music and using modern social media apps reasonably well. They've had some perks to help promote more expensive plans, such as increased hotspot data caps, adding free international data at 128 Kbps, now 256 Kbps, if they managed 600 Kbps that'd be worth another upgrade to me. So instead, your average ISP/WISP plan is well over $100, even if you get substandard service. Too bad ISP's, shouldn't have been so greedy in the first place. As soon as smart phones came out, the carriers saw $$$$ in their eyes on the data overage costs, but customers just opted out, and used the unlimited data they had on their WiFi. by the end of 2008, everyone was migrated to 3G and unlimited nights and weekends was standard. 20 years ago, you had the choice between 30 minutes and 100 minutes, per month. Once they hit unlimited minutes and unlimited data, there is no longer anything to differentiate plans. Paying $30/mo more per line to save $33/mo on a phone. And last week they pulled this yet again, making the best iPhone 15 Pro deal exclusive to Go5G Next, potentially the 3rd time customers have had to agree to pay $10/mo more for the same phone promos in just a 3 year period. This has changed a few more times, with Go5G Plus supplanting Magenta MAX, so people upgrading from a cheaper plan to MAX would need to upgrade again, and pay more again, to continue to get the best deals. Previously, customers on cheap and expensive postpaid plans could still get the best deals if they had the right trade in or added a new line, but now Magenta MAX gets full value, everyone else gets half that value. I'll spare you a long history and simply say Magenta MAX set a trend for the first time where the best deals, like $800 off a $800 iPhone, or $1000 off a $1000 Samsung Flip, etc, would only apply for Magenta MAX lines. However, things have gotten pretty dire in terms of phone deals. * T-Mobile has been pretty good about not taking away features people already had and locking them behind more expensive plans. it's just a blatant money grab, and goes against the core of the business model they've worked so hard to establish. And this has worked pretty well for them. However, they've been adding features, or in some cases removing perks* to make customers want to move to more expensive plans on their own. T-Mobile hasn't made any moves until now to force people onto more expensive plans because of their price lock and un-contract promises. For example, those who want to keep Simple Choice, One, Magenta, have been allowed to. That being said, they are already doing things to improve ARPU and similar metrics. Sure, with inflation they need to work harder to maintain profits for their shareholders. While this does suck, it is worth noting that money is tight right now and some companies are struggling for profits (not saying this is the case with T mobile) but none the less, this does suck. And it's already possible for customers to upgrade plans on their own quite easily, so there is no reason to do this other than to deceptively increase customer bills. They are clearly hoping for users to not notice this change and start paying more for newer plans with features they don't want/need. By allowing users to opt out they are staying true to the letter of these promises, but not the intent. While they are obviously a for profit company, and it would be unreasonable to expect them to not find ways to make more money off their customers, they have specifically promised in the past not to pull stunts like this, with their "uncontract" and similar price lock promises. T-Mobile has long differentiated itself as the "uncarrier", as being unlike the other wireless providers by fighting for change to benefit customers. Sure, you can opt-out, but it’s clear the goal is to have as many people ignore the changes as possible, and increase profits by changing out the legacy plans for new, more expensive ones. The days of T-Mobile being an honest company that won’t raise your rates behind your back are gone. It’s a sad day for many T-Mobile customers. As first shared on Reddit and separately confirmed by us here at The Mobile Report, T-Mobile plans to automatically migrate customers on older plans to a newer Go5G equivalent plan.
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